McDonaldization and US hegemony
A typical day of an urbanite youngster starts with fitting into jeans, putting on Crocs to Taylor Swift, sipping Coca-Cola, flipping through the internet, walking into McDonald’s, and ending up aspiring to pursue an MBA! Ain’t it ‘Cool!?’ The so-called cool lifestyle is nothing but a trial to adopt American culture. It may sound overwhelming, but we live alive, realising very little about how the American hegemony has been shaping our habits and opinions right from the blue jeans, Crocs, pop music, Coca-Cola, McDonald’s, to MBA, all of which are products of American hegemony. Even if America contains both the North American and South American continents, we usually use America to refer to a single country, the USA, which in itself validates the hegemony. Hegemony is the influence of a country to dominate the rest in terms of military dominance, economic power, political clout, and cultural superiority. The two worlds ended, leaving behind a bipolar world with ...
